Fabletics: a Profitable and Stylish Brand for the Millennials

Kate Hudson has succeeded in the management of a $250 million e-commerce enterprise in an industry where Amazon controls 20 percent of the market. Fabletics is an online subscription business that sells sportswear to clients.

 

How Fabletics is outperforming Amazon

 

Fabletics is a simple platform where customers get to buy stylish and fashionable outfits. Previously, best-performing brands were defined by quality and price of the merchandise they handle. However, these elements no longer determine the success of a brand. It takes a combination of membership and convenience for business to be considered a success. Under the management of Kate Hudson, Fabletics has been able to fulfill this criterion. Additionally, things like exclusive designs, customer experience, and brand recognition are paramount in determining what is essential to a modern consumer.

 

Fabletics has employed a strategy used by successful brands, such as Apple and Warby Parker, which involves setting up physical stores in various parts of the U.S. Currently, Fabletics has more than sixteen stores in places, such as Illinois, California, and Florida. According to Gregg Throgmartin, the executive of the brand, Fabletics is committed to developing personalized relationships with clients. An additional factor that has contributed to the success of Fabletics is the use of reverse showroom technique. This brand has been able to revolutionize browsing through turning it into an active endeavor. This method enables Fabletics’ members to view current outfits then acquire them at the pop-up stores. Statistics reveal that 50 percent of clients, who visit brand’s stores, are members and 25 percent become members at the boutique.

 

About Fabletics as seen by product reviewer

 

Based on the review conducted by Teri Hutcheon, a blogger and a Fabletics’ customer, the brand has excelled in the quality of the goods it sells, value, style, ease of use, and customer service.

 

Fabletics’ product quality

 

Fabletics sells workout clothes of high quality. A good example is thick leggings that have a high compression and do not fade.

 

Fabletics’ product style

 

Fabletics offers a variety designs that range from bottoms with distinct colors to simple tank tops. A majority of the fabrics have bold patterns and great cut-outs designs. According to Teri, clients can find outfits that they relish at Fabletics.

 

Ease of navigating the website

 

The brand’s website is easy to use to access. Its appearance is professional, appealing, and polished. It also simple to use, has fast-loading pages, and has a consistent layout.

 

Fabletics’ customer service

 

This brand responds promptly to customer’s queries. Fabletics is fast at resolving purchase-related issues among many other problems.

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